According to the candle supplier data, take the United States as an example:
Candles are used in 8 out of 10 U.S. households.
U.S. retail sales of candles are estimated at approximately $6.2 billion annually, excluding sales of candle accessories (Source: Huaming Candle, 2018).
Candles come in various sizes and shapes, from tapers, votives, pillars, and tealights to container/jar candles, liturgical candles, outdoor candles, novelty candles, utility candles, and birthday candles.
Manufacturer surveys show that women purchase 85% of all candles.
Pillar candles, art candles, scented candles, art candles, tealight candles, glass candles, and LED candles are currently popular among American consumers.
Candle industry research indicates that scent, color, cost, and shape are the most important factors affecting candle sales.
The retail price of a candle generally ranges from approximately $1.99 for a votive to $35 for a large pillar or jar candle. Impactfully scented candles in beautiful containers and elaborate boxes can be $200 or more.
