European Wax Center is a significant chain of hair removal salons that offers waxing services and products in the skincare, body, and brow categories. The salons typically are 1,200 to 1,400 square feet (130 m2) and employ 10 to 15 people. Founded in Aventura, Florida, in 2004 and based in Plano, TX, European Wax Center is run through franchising. The chain has 878 locations in the United States, including locations in Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, the District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wisconsin.
History
Siblings Joshua and David Coba founded the European Wax Center as a single center in Aventura, Florida, in 2004. In 2008, the siblings started franchising the European Wax Center. David Coba was the Chief Executive Officer (CEO) for 14 years. In October of 2018, David P. Berg joined EWC as CEO. David Berg previously worked as the CEO at Carlson Hospitality with additional experience at Bloomin’ Brands, General Nutrition Centers, and Best Buy. In 2019, the brand moved its headquarters from Aventura, FL, to Plano, TX, increasing jobs in the hair removal industry.
Brand
Process
Franchises use a four-step waxing process. The first step cleanses the skin of makeup and skin oil; the second step uses a pre-wax oil that allows the wax to stick to just the hair on the body and not the skin; the third step is the application of the resin to remove hair, and the fourth step is an application of a final treatment for the skin.
