In many people’s eyes, candles only come in handy when there is a power failure. But don’t underestimate candles. They have a big market. It is reported that every year, there is a demand of more than $120 for candle products; Europe, the United States, and other countries alone account for more than 75% of the share, while around the candle industry, such as adornment candlesticks form a complete set of accounts for about 37% share of the market. Industry insiders point out that the global consumption demand for candle products will remain stable for a long time and continue to increase due to cultural, religious, and living needs.
China has been the world’s largest producer of candles for many years, with high-quality and low-price candle product validation from around the world; in recent years, as China’s candle export and the rapid growth of domestic candles in the international market share gradually increased. “In the last ten years, the development of the candle industry has changed from thousands of years of traditional manual workshops to modern industrial production. Many candle manufacturers have reached international standards in product development, production technology, product quality, delivery services, and marketing. “Said Chang ‘a Kekuan, secretary of the Chinese Candle Association.
It is understood that the candle industry is an emerging industry in China; now, more than 1500 production enterprises, employees, and more than 100000 people have formed a particular scale of more than 400, more than for labor-intensive industries. The candle industry in foreign trade exports and the light industry have more significant influence. “Candle wax deep processing products can solve the problem of paraffin wax of a large number of export of raw materials, improve the added value of the products at the same time, the candle industry, also drove the packaging industry related light industry products, such as glass and ceramic industry vigorous development.” “Said breadth.
And candle industry leader in China, Qingdao jin wang group, was given the concept of continuous innovation and made China’s independent brand beliefs, opened in the candle production and sales of a belongs to own world, to become Asia’s most extensive candle products. It is understood that the company exports 95 percent of its candles and related products to Europe and the United States. It has occupied the leading position of Walmart and other hypermarkets in Europe and the United States for many years. “You can’t innovate with technology, you can’t own the core of your intellectual property, you can’t have a century-old brand.” Chen Sobin, President of the Qingdao Jinwang group, often USES this phrase to encourage employees. The company's independent research and development of new polymer matrix composite wax products and materials is a fine polymer matrix, vegetable wax, and other organic compounds combined with a new generation of environment-friendly candle products; market prospects are broad.
In 2004, China exported $139 million worth of candles, accounting for 60% of China’s total candle exports. China’s candles, beautifully made and low, are trendy in us market, both in Walmart and other large stores or “$1” convenience stores such as shopping malls; even in the heart of New York’s Fifth Avenue have candles in China, China became the largest exporter of candles. What should not be ignored is that, although the candle production enterprise in China has more than 1500, 80% ~ 90% are OEM, and minor, does not have its design and patent, the profit is meager. The development of enterprises in the industry is not balanced, and some enterprises are relatively backward. The primary raw material of candles is paraffin, refined from petroleum processing; currently, only our country's petroleum contains rich paraffin. Candles made by American companies use paraffin wax and are mainly imported from China. Because of China’s export tax rebate, Chinese paraffin wax used by U.S. companies is cheaper than that purchased domestically by Chinese companies.
In recent years, the appreciation of the renminbi, rising prices of raw materials, the United States 108.3% 37.1% of anti-dumping duties, the European Union imposed anti-dumping duties, a variety of trade barriers, and the influence of such factors as the global financial crisis, more make the candle production enterprise’s development was severely hampered, the extreme survival environment of the industry, there have been some candle production enterprise production failures or on the verge of bankruptcy. “Traditional candle products are no longer competitive in the market. The only way out is to develop and innovate, improve the management level of enterprises, and adjust the product structure to adapt to the new situation. “Said breadth.
Therefore, industry experts suggested that the candle manufacturer can use its resources, such as raw materials, in addition to the traditional production of candles, from the modeling of candles, proper innovation product structure, etc. It is understood that the candle is an integral part of a product of religious culture, and religious candle manufacturers in the industry also accounted for a larger share; however, a lot of focus on manufacturers of spiritual need candles products more onefold, a traditional product, is not novel, so exports for the market and the buyers also is limited. According to experts, in the world candle market, candle products in the United States and Europe in religious ceremonies, home decoration has an indispensable role. Due to the influence of economic development degree, it leads to the consumption trend of candle products worldwide. It becomes the region with the most muscular consumption capacity of candles. According to the calculation data provided by the American Candle Association, the annual sales volume of candles and related crafts in the world is more than 10 billion us dollars, of which more than 70 percent is in Europe and the United States. Therefore, Chinese candle manufacturers can take this as a stable target market. China has always been famous for cheap goods in Togo and West Africa because of the electric power industry. Electric power shortage is severe; candles and flashlights have become necessities of People’s Daily lives, and a flashlight still needs a battery, so the candle holds a large market in West Africa.
Export 3 candles can switch back to 1 refrigerator, so expensive candles in Chinese eyes did not seem credible, but in Europe and the United States, one in four families a candle in China made of Qingdao jin wang. Small candle business, in this industry, it took more than 100 years for American enterprises to become the world’s first, Chinese candle business is still on the way.